Mì Quảng Burger: A contemporary take on a central Vietnamese culinary icon
With a desire to offer guests fresh and engaging ways to experience Vietnam’s iconic Banh Mi, BelGroup Hospitality has developed Bánh Mì Anh Chín, a brand built around distinctive recipes that creatively reinterpret local flavours.
Among the signature creations in the Bánh Mì Anh Chín collection, Mì Quảng Burger, inspired by the beloved Mì Quảng of Central Vietnam, offers a unique culinary experience for guests. The creation will be available at hotels and resorts across the BelGroup Hospitality portfolio.
Mì Quảng Burger: Inspired by a Culinary Icon of Central Vietnam
When it comes to Mì Quảng, diners often recall its distinctive rice noodles, the harmonious combination of shrimp and meat, rich and flavourful broth, and the aromatic freshness of local herbs.
Drawing inspiration from this iconic Central Vietnamese dish, Mì Quảng Burger captures its defining flavours and reimagines them in a contemporary form. A soft, moist burger bun embraces a flavourful filling, creating a culinary encounter where the essence of local gastronomy meets a modern way of dining.
Mì Quảng Burger, inspired by the flavours of Central Vietnam’s iconic Mì Quảng
At the heart of the Mì Quảng Burger is a golden-fried shrimp and minced pork patty, crisp on the outside yet tender and succulent within, complemented by the soft, moist burger bun. Fresh lettuce, finely shredded banana blossom and aromatic herbs—particularly Thai basil—add a refreshing, delicate note that balances the richness of the filling.
The defining element is the signature sauce, inspired by the flavour profile of traditional Mì Quảng broth. Infused with distinctive local aromas, the sauce evokes the rustic yet deeply flavourful seasoning characteristic of Central Vietnamese cuisine.
Mì Quảng Burger served with a rich sauce inspired by the flavours of Central Vietnam
Rather than simply presenting Mì Quảng in a different form, Mì Quảng Burger distils the defining flavours of the Central Vietnamese dish and reinterprets them through a creative yet approachable combination.
This philosophy is also at the heart of Bánh Mì Anh Chín, guided by the concept “Vietnamese Banh Mi with a Local Fusion Twist.” Rooted in the identity of Vietnamese cuisine, the brand brings together local ingredients and contemporary culinary techniques to create new experiences while preserving the familiar flavours and spirit of home.
Bánh Mì Anh Chín Across BelGroup Hospitality’s Culinary Destinations
Mì Quảng Burger will be served across restaurants and food & beverage venues within the BelGroup Hospitality portfolio in Da Nang, Hoi An, Nha Trang and Phan Thiet.
The introduction of this Mì Quảng-inspired burger offers guests another opportunity to discover local flavours throughout their stay, complementing their journey of exploring the culinary and cultural character of each destination.
The launch of Mì Quảng Burger across the portfolio also marks the beginning of Bánh Mì Anh Chín’s development journey across BelGroup Hospitality’s properties. Inspired by familiar flavours from Vietnamese cuisine, the brand will continue to explore regional specialities and transform them into new Banh Mi creations—bringing together local identity and a contemporary approach to dining.
Through Bánh Mì Anh Chín, BelGroup Hospitality continues to expand its culinary offerings inspired by Vietnamese culture, enriching the guest experience across its hotels and resorts.
More than simply serving food, the initiative reflects BelGroup Hospitality’s approach to bringing the distinctive flavours of each destination closer to guests, turning every stay into an opportunity to discover the unique character and culinary heritage of Vietnam.
About BelGroup Hospitality
BelGroup Hospitality is a hospitality group specialising in the management and development of hotels, resorts and culinary venues across renowned destinations including Da Nang, Hoi An, Nha Trang and Phan Thiet.
Inspired by the cultural identity and authentic beauty of each destination, BelGroup Hospitality creates hospitality and culinary experiences that blend contemporary comfort with genuine Vietnamese warmth and hospitality.
Every guest touchpoint is thoughtfully designed to tell a local story, allowing travellers not only to stay, but also to experience and connect more deeply with the cultural essence of Vietnam.